Bachelor of Business Administration (BBA) in Marketing

Faculty of Business Administration

Credits

99 credit hours

Duration of Study

3 years

Tuition

$4,500 to $6,000 per year

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Required coursework

A representative outline of the courses students complete to earn this degree. Detailed course descriptions are available in the catalogue.

Contract Sheet: BBA

University Requirements

15 Cr.
  • 1
    ARAB201Introduction to Arabic Language
    3 Cr.
  • 2
    COMP201Computer Applications
    3 Cr.
  • 3
    CS201Cultural Studies I
    3 Cr.
  • 4
    ENG201Academic English
    3 Cr.
  • 5
    GHN201General Health & Nutrition
    3 Cr.
Total Credits: 15Required Credits: 15Passing Grade: 60

Department Requirements

21 Cr.
  • 1
    MATH201Math for Business
    3 Cr.
  • 2
    STAT201Statistics for Business
    3 Cr.
  • 3
    PDS201Personal Development Skills

    Prerequisite: ENG201

    3 Cr.
  • 4
    ENG202Advanced Academic English

    Prerequisite: ENG201

    3 Cr.
  • 5
    PSY201Psychology
    3 Cr.
  • 6
    SOC201Sociology
    3 Cr.
  • 7
    CS202Cultural Studies II
    3 Cr.
Total Credits: 21Required Credits: 21Passing Grade: 60

Core Courses

33 Cr.
  • 1
    MGT201Principles of Management
    3 Cr.
  • 2
    ACC201Principles of Accounting
    3 Cr.
  • 3
    FIN201Principles of Finance

    Prerequisite: ACC201

    3 Cr.
  • 4
    MRK201Principles of Marketing
    3 Cr.
  • 5
    ECO201Microeconomics
    3 Cr.
  • 6
    ECO202Macroeconomics
    3 Cr.
  • 7
    BUSL301Business Law
    3 Cr.
  • 8
    MGT302International Business

    Prerequisite: MGT201

    3 Cr.
  • 9
    MGT303Human Resources Management
    3 Cr.
  • 10
    ENG210Business Communication

    Prerequisite: ENG201

    3 Cr.
  • 11
    POM401Production Operation Management

    Prerequisite: MGT201

    3 Cr.
Total Credits: 33Required Credits: 33Passing Grade: 60

Major Courses

18 Cr.
  • 1
    MRK402Sales Analysis
    3 Cr.
  • 2
    MRK403Distribution and Product Management
    3 Cr.
  • 3
    MRK404E-Commerce
    3 Cr.
  • 4
    MRK405Marketing Research

    Prerequisite: MRK201

    3 Cr.
  • 5
    ADV301Advertising and Promotions

    Prerequisite: MRK201

    3 Cr.
  • 6
    SEM401Senior Seminar
    3 Cr.
Total Credits: 18Required Credits: 18Passing Grade: 70

Major Electives (9 credits required)

9 Cr.
  • 1
    INS401Introduction to Risk and Insurance
    3 Cr.
  • 2
    MGT407Program Management
    3 Cr.
  • 3
    MGT405Organization Behavior
    3 Cr.
  • 4
    MGT406Management Policy and Strategy
    3 Cr.
  • 5
    ITC218Business Computing Application

    Prerequisite: COMP201

    3 Cr.
  • 6
    ACC402Accounting System

    Prerequisite: ACC201

    3 Cr.
  • 7
    ACC404Tax Accounting
    3 Cr.
  • 8
    ACC405Management Accounting

    Prerequisite: ACC201, ACC403

    3 Cr.
  • 9
    ACC406Auditing and Control

    Prerequisite: ACC403

    3 Cr.
  • 10
    MGT408Total Quality Management

    Prerequisite: MGT201

    3 Cr.
  • 11
    MRK406International Marketing
    3 Cr.
  • 12
    MRK407Marketing Strategy
    3 Cr.
  • 13
    MRK408Integrated Marketing Strategy
    3 Cr.
  • 14
    MRK409Brand Marketing
    3 Cr.
  • 15
    MRK410Internet Marketing
    3 Cr.
  • 16
    MRK411Digital Marketing
    3 Cr.
  • 17
    ACC403Financial Accounting

    Prerequisite: ACC201

    3 Cr.
Total Credits: 51Required Credits: 9Passing Grade: 70

Training

3 Cr.
  • 1
    TRB401Training
    3 Cr.
Total Credits: 3Required Credits: 3Passing Grade: 60

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